In 2008, under the auspices of the national executive committee (NEC), the Association undertook to reinvent itself in terms of its image, message, strategies and programmes. In the words of the NEC, admittedly this transformation fell short of what was envisaged but there were some definite improvements. A follow up process ensued at the 2012 annual general meeting (AGM) spearheaded by the then Research and Development Officer. One of the key recommendations included in the plan of action was the establishment of a South African Student Affairs Board and the development of a professional qualification for Student Affairs professionals. The Association finds itself in a similar position as it was in 2008, where it needs to reinvent itself so as to be relevant and impactful in the sphere of Student Affairs at institutions of higher learning..

Student access and success are focal areas of strategic importance. The conceptualisation of student success in higher education is viewed by SAASSAP as comprehensive and holistic, covering both the curricular and co-curricular development aspects, with a view to preparing students to be responsible, creative and active global citizens who are change agitators.